Google Analytics 4 integration with AdSense



Google Analytics 4 integration with AdSense
Google Analytics 4 integration with AdSense

We're pleased to announce that you can now establish links between Google Analytics 4 (GA4) properties and AdSense accounts. If you're using GA4 subproperties or roll-up properties, you can establish links between those properties and AdSense accounts independently from the source properties.

When you link your AdSense account to a GA4 property, your AdSense data from that account becomes available in GA4 reports and explorations. By combining AdSense data with other site metrics, such as traffic sources and user behavior, you can gain deeper insights and identify patterns that can help you to optimize your ad revenue.

To get started: sign in to AdSense, and click Account, then Access and authorization, then Google Analytics integration.

For more information, visit Link your Google Analytics 4 property with AdSense.

To start receiving data from AdSense in your Google Analytics property, you must first link the Analytics property to AdSense. If you don’t already have an Analytics account, visit the Google Analytics site to sign up. After your Analytics property is linked, you'll be able to see your AdSense data in Analytics.

Before you start

Make sure you're using a Google Account AdSense login that has both Administrator access to your AdSense account and Edit permission on the Google Analytics property.

Note: If you're trying to link a new account and either your Google Analytics account or your Google AdSense account is now closed, then you'll need to re-open the closed account and remove the link before you can link to another account.


To link an Analytics property to your AdSense account:

  1. Sign in to your AdSense account.
  2. Click Account and thenAccess and authorization and then Google Analytics integration.

    The "Manage your Google Analytics links" page opens. Here you can:

    • View your Analytics links.
    • Create new links.
    • Delete existing links.
  3. Click +New Link.
  4. Select the property that you want to link from the list.
  5. Click Create link.

    Your property is now linked to AdSense. Note that it may take up to 24 hours for your Google Analytics account to start showing data.

Tip: After you've linked your Analytics property, make sure you've added the Google Analytics code to your site.

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